Sass & Belle

Sass & Belle story begins way back in 1998 when Richard Stone, the brand’s founder, caught the retail bug. Armed with 1,000 juggling balls (which he had learned to hand make in Bombay, India) and a determination to sell them all, he ventured to the Edinburgh Fringe Festival and sold every single last one. His initial wholesale business, RJB Stone, was born. In 2009 Richard opened his first store in Covent Garden (which is still open today). Realising the name RJB Stone didn’t convey the wonder of gifts and homeware decorations inside, he settled on ‘Sass & Belle’, named after his two daughters. Sass & Belle has been growing ever since, and is currently represented in Europe and beyond, as well as having three stores in London and one store in Brighton. Sass & Belle goal is to make clients smile through their happy and original designs.